Business Owners Speak Out

The 7th Edition

A collection of short interviews and education from local business owners with amazing insights to today's challenges.

We virtually interviewed some of the top small businesses to take a look at what's really happening during the COVID-19 Crisis. Everyone has some important tips to share with other business owners and a few even have a special offer to share. Check out their interviews and MOST IMPORTANTLY visit their websites and check out their services.  Every small business needs us now (and probably yours too!)


OH, And, learn from their mistakes.... hear what they've done wrong so you can do it right! 

Marie Adkins, Arentine Designs,, We are a custom drapery work room and we manufacture window treatments. I can take the entire job from measurement to design to fabric/hardware specification and install it. We also do custom bedding. 

Who do you consider your best customer or Target audience? 
 
Any homeowner that wants their home to look unique. We have so many budget options.  

What's been the greatest impact of COVID-19 on your 
business? We had 2 months of no work because we aren’t an essential business

What are some actions you have taken to make a difference? We have always been able to do things virtually but now we have to be more creative to stay competitive. We ask everyone to send pictures of their room and their pinterest board and we can do quote via email.

It's been said that smart people learn from their mistakes, but the wise learn from the mistakes of others. What are some mistakes that you’ve made that could help others? The biggest mistake people make is not trusting their instinct. If you meet a person and you have an initial discomfort or dislike you need to pay attention to it. It is much better to trust the instinct early.
 
What is most inspiring to you today? I’ve actually seen just this year a little bit more of a push from people to source American made products and that makes me super happy.

Contact: 
marie@customdraperyworkroom.com / http://customdraperyworkroom.com/ / 972-556-5664

Nicole Bowen Swift Screen Printing, Inc. It is a family owned business, we are considered essential because of the type of manufacture printing we do. We do power coating and digital printing. 

Who do you consider your best customer or Target audience? Someone who pays, and needs something done. And if I can’t do it I'll point you in the right direction.  
 
What's been the greatest impact of COVID-19 on your 
business? I never thought I would give my employees the option to stay home, if they didn't have to be here. Business has slowed down but we have been fortunate that we have been steady. Brought me close to God and believing no matter what God has our back.  

What are some actions you have taken to make a difference? Be open and honest with my customers, my employees and myself. Be open and honest and not in denial about what is going on. Communicating with everyone about what is going on has been a huge part of our success.  

It's been said that smart people learn from their mistakes, but the wise learn from the mistakes of others. What are some mistakes that you’ve made that could help others? Don’t take it personal, my primary purpose is to be here and have my door open. Don’t react sit back think.  

Contact: 
nicole@swiftscreenprintinginc.com / www.swiftscreenprintinginc.com / (972) 494-1144 
 

Toni Miller, Texas Motion Sports LLC We are a fine arts sports supplier and we work with  fine arts sports organizations. 
We sell custom costumes, travel gear, flags, and have even done props.

Who do you consider your best customer or Target audience? 
 
Band directors, color guard directors, college educators, private school, people who are dance team sponsors or own studios, and choreographers. 
 
What's been the greatest impact of COVID-19 on your 
business? We usually get high volume orders but since competitions weren’t happening we lost orders. There were also large delays on the part of the school district. 

What are some actions you have taken to make a difference? We started offering masks  and we participated in some fund raising to provide masks at no cost.

It's been said that smart people learn from their mistakes, but the wise learn from the mistakes of others. What are some mistakes that you’ve made that could help others? 
There is a quote from Winston Churchill – its not how often you fail but how often you get back up. And that applies to us as a 
business. I would encourage anyone who is looking to start a business to form association in the field – we have some really fantastic business relationships that has given credibility provided us leads and gotten us a lot farther.  

What is most inspiring to you today? Joyce Pennington, there is company called American Dance and Drill team and we are closely associated with. Joyce is always bright and sunny. She is always putting something on Facebook about taking another step and this isn’t over, she is the light at the end of the tunnel. 

Contact: 214-912-8069  / 
sales@texasmotionsports.com / www.texasmotionsports.com  

Carlos Ochoa, JEC Energy Solutions We are a energy company and we provide energy saving measures for commercial, industrial and multifamily facilities. We do solar lighting, solar panels. We also do consulting, plan and design.  

Who do you consider your best customer or Target audience? My target audience today is small cities and municipalities that own manage and operate parks, rec centers and many remote.

What's been the greatest impact of COVID-19 on your 
business? It made me work with a very steamy crew. COVID became the last push to reduce personal.

What are some actions you have taken to make a difference? We made a decision with my partners in regards to how we were going 
out to business and how we were proceeding – we have invested more into virtual events and trade shows and this has helped us gain exposure. 
  
It's been said that smart people learn from their mistakes, but the wise learn from the mistakes of others. What are some mistakes that you’ve made that could help others? Rapid growth maybe a great thing if the timing it right but if it’s not right it might be detrimental. Growth needs to be a calculated move.   

What is most inspiring to you today? Today with the condition the whole world is in is humanity its self – these pandemic times may have scared all of us but it has really gotten us closer to relatives friends and family and that to me is great in itself. 

Offer: On the solar lighting we are doing free samples – if it requires more than 10 solar lights we are offering a free solar sample.
 
Contact:
  (214) 405 0107 / carlos@jeces1.com / www.jeces1.com 

Kyle Kepner, The Wine Authority We are currently shut down, I have a wine store and a bar and the bar portion has been shut down since June. Retail has kept me in business.  

Who do you consider your best customer or Target audience? Most of my customers are in the neighbors, I’m kind of the neighborhood hang 
out 

What's been the greatest impact of COVID-19 on your 
business? That I’m shut down. We were open for about 3 weeks in the middle of all this and the problem at that time was people were scared to go out. So even when we were open we were doing 25% 

What are some actions you have taken to make a difference? I pivoted really quick to online sales. My revue is basically the same expect but my profit is down about 80%.  

It's been said that smart people learn from their mistakes, but the wise learn from the mistakes of others. What are some mistakes that you’ve made that could help others?  That’s a tough one because our obstacles are not self-imposed, mistake wise. Biggest mistake was trying to do everything on my own and not getting help.  

What is most inspiring to you today? During all of this I was glad to have a place to go 
outside of the home. It's tough to be inspired when you can’t operate your businessWhen you can't do what you do because of the government it’s a whole different. 

Offer: I have a membership program, and members get to buy their wine at a deep discount. Some wines are half of what wine.com offer. $30. 

Contact
kylekepner@thewineauthority.net / (972) 998-8364 / www.thewineauthorityonline.com 

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